She began working with her crossfit trainer and nutritionist Rene Hooper to develop meals that provided the nutrition goals while still tasting good.
“I developed one recipe at a time, adjusting ingredients while paying close attention to the nutrition to balance the dishes,” McReynolds says.
Crave began by providing meals for Hooper’s personal training clients, and eventually all the members of their gym, Align Health and Wellness. Now Crave says they are ready to open up meals to the public for either weekly delivery or pickup.
We decided to give the meals a try for a couple of weeks and found the flavor surprisingly good. Crave focuses on a paleo menu, so no gluten, processed sugars, or dairy. Something I was a little hesitant about at first, but the dishes from Crave never made me miss it. I found getting started it was easiest to replace a meal a day at first.
The meal subscriptions come in 7-21 meals per week plans and you can pick from a number of dishes to customize your menu for the week, and come in two different sizes (light and full sized). Crave uses local ingredients as much as possible, sourcing from places such as Ratchford Farms, Freckle Face Farm, and North Pulaski Farms. The meals are delivered once a week, on Tuesday afternoons, to anywhere in the Little Rock area.
To kick it off, Crave is giving Rock City Eats readers 10 meals for $100 ($25 off) using the coupon code “newyear2016” at checkout.